The story begins in early 2005 when MINKPINK hit the Australian fashion scene. Determined to offer the market something new and different, the team takes influence and inspiration from high-end designers, current trends, street styling and vintage pieces, working hard to produce fresh and flattering garments full of signature MINKPINK personality.

The entire team bubbles over with enthusiasm, ideas and a passion to create garments that are fun, fashionable, affordable and well, just plain fabulous! Each piece is designed with the everyday fashionista in mind - aiming to be fit, friendly and work back with an existing wardrobe to create individual style.