Back in 2002, a mother living on Maui was not satisfied with the baby carrying options available to her. Looking to keep her new son close to her body, she tried several different carriers, some of which worked fairly well, but nothing that satisfied her needs for comfort and ergonomics. With a background in design, she set out to create something that was both comfortable and easy for parents to use. Beginning with a parent's love for her child and her desire to keep him close, the ergonomic, comfortable design of the Ergobaby Baby Carrier was born. With over 30 carriers in five different categories -- Original, Organic, Cool Air Mesh, All Position 360 and Adapt (no insert needed!), plus Swaddlers for newborns, Ergobaby is a leading, premium baby consumer products company that creates innovative solutions to meet the needs of today's parents.